Pepsi get the bandwagon rolling...
And we're off. The plethora of Africa-themed World Cup adverts that are set to dominate our screens for the next five months has it's first effort, and it's just as we suspected. Pepsi have gone for every cliché in the book - the Ladysmith Black Mambazo-style music, the dusty and sunny setting, the textbook meet-and-greet-and-have-a-bit-of-banter-with-the-locals script.
And yet, you know what? It still raises a smile here at ToePoke. Though probably only because we just can't ruddy wait for the World Cup. Or we're just getting soft...
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